MADE PR offers handcrafted communications for handmade goods and carefully curated experiences. We tailor each campaign to suit your brand’s needs. We know how you set your brand apart from the rest. We connect you and your brand with the media and ignite the conversation.

Most importantly, MADE PR gets results.

Strategic Planning

Competitive research and analysis.
Creative branding and direction.
Defined communication and targeted media audience.

Media Relations

Engaging press kits.
Impactful media pitches and press releases.
Trade, consumer, and blogger media outreach.
Product placement.


Turnkey event management, including openings, product and retail store launches, and trade, media and influencer events.

Influencer Relations

Spokesperson procurement.
Strategic partnerships and collaborations.
Influencer programs.

Social Media

Strategic content development, including video and photo campaigns.
Drive conversation across multiple platforms.
Audience growth.

Defne Crowe, Founder

Defne founded MADE PR to provide meaningful and personalized public relations to new and established brands. With a drive to build something different than what is already available in the communications agency world, she immerses herself into each and every brand she works with, collaborating with her clients at nearly every level. As a result, she has established herself as a trusted brand counselor and communications partner to a portfolio of leading consumer brands.

Monica Powers, Account Director

Monica brings a wealth of communications knowledge and expertise to the table. With many years of hospitality PR experience in her back pocket, she brings bright ideas and smart strategies to MADE’s portfolio of clients. As the “opening guru,” she regularly works alongside the most stylish retailers and restaurants and knows how to authentically integrate into a new market with her eyes closed. Monica prides herself on understanding ins and outs of the ever-evolving media landscape in San Francisco, New York and beyond.

Scarlett Winningham, Account Executive – Events & Social Media

With background in both traditional public relations and social media, Scarlett brings a unique perspective to the ever-evolving PR landscape. With a keen eye for detail, Scarlett is MADE PR’s "go-to gal” for all things events – from new product launches to store openings to media and influencer activations. Additionally, Scarlett oversees all client social media campaigns and influencer relationships. Scarlett is a social media enthusiast and prides herself on staying up to date on the current trends in the fashion, beauty, design, and health and wellness spaces.

Current and past clients include:

479 Degrees Popcorn
Almanac Beer Co.
Blue Bottle Coffee
California Olive Ranch
Clearly Kombucha
Clif Bar CykelScramble
Delfina Restaurant Group
The Frye Company
Goorin Bros. Hats
Self Edge
Sous Beurre Kitchen
Three Twins Ice Cream
Waiheke Island Yacht Club


3330 20th Street
San Francisco, CA 94110